New Delhi: Strict control on misleading advertisements in the country. The central government has said it will impose heavy fines for airing misleading advertisements. At the same time, there was complete control over the advertising of intoxicants and beverages. The guidelines also say that strict action will be taken against advertisements that turn children into superheroes.
The directives issued by the Union Ministry of Consumer Affairs came into effect on Friday. Violation of the guidelines under the Consumer Protection Act carries a fine of Rs 10 lakh for the first offense and Rs 50 lakh for repeated offenses.
The guidelines apply to all advertisements published and broadcast in print, visual and online media. In addition, advertisements that sell goods at a discounted price to attract customers are also punishable.
